LASTLOOK Launches Australia’s First Online Warehouse Sale Platform
Warehouse sales are getting a digital makeover. Australian fashion tech start-up LASTLOOK has officially launched the country’s first online warehouse sale platform, reimagining the way shoppers access premium brands at unbeatable prices.
Instead of chaotic queues, crowded spaces, and hit or miss bargains, LASTLOOK is bringing the concept online with a sleek, invite-only marketplace. Here, fashion lovers can score up to 90% off Australia’s leading womenswear labels without leaving home.
The timing couldn’t be better. With the current cost-of-living crisis hitting young Australians hard, consumer behaviour has shifted towards value, convenience, and sustainability. LASTLOOK’s founder, Josh Lever, saw the opportunity to combine all three.
“Young Australians find physical warehouse sales chaotic, messy, and exclusive to those who can show up in person,” says Lever. “We thought, why not bring the same experience online? With young Australians feeling the squeeze of rising living costs, there’s no better time to launch an easily accessible marketplace that delivers quality brands at unbeatable discounts.”
The platform has already proven its pull with Gen Z and Millennial audiences. LASTLOOK’s debut sale partnered with Ellore, a rising name in Australian womenswear, followed by a 48-hour event with cult denim label One Teaspoon. Both sales offered discounts of up to 90% and generated strong demand from a community eager for insider-level deals without the hassle.
Exclusivity is central to the concept. Each warehouse sale is invite-only, creating buzz and urgency while reinforcing the platform’s community-driven ethos. At the same time, the digital model reduces the waste and inefficiency often tied to physical sales, aligning with shoppers’ growing focus on sustainability.
With premium Australian labels already signed on, and plans to expand into menswear and other categories, LASTLOOK is positioning itself as the go-to destination for hype driven, value-conscious fashion. The brand is tapping into a cultural moment where affordability and access matter just as much as style.
By moving the traditional warehouse sale online, LASTLOOK is doing more than offering discounts; it is redefining what the experience means for a new generation of shoppers.
Shoppers can learn more and join the waitlist at www.lastlook.com.au or follow the journey on Instagram at @shop.lastlook.
